Craft-value beach businesses: people, family, care of the land and sustainability

The Italian beach sector has always been characterized by the widespread presence of micro and small family businesses.
A model, this one, that has strongly connoted the entrepreneurial structure of the sector, ensuring managerial and organizational flexibility on the one hand and close connections with the territory on the other.
Recent events and uncertainties for the future threaten to put all this in crisis.
Businesses, families and territory are values to be safeguarded to ensure the survival and sustainable development of the sector.