Neuroscience for hospitality: truth as a strategic asset for designing hotels to meet increasingly profiled needs

In an ever-changing world, hospitality cannot afford to lag behind. To meet the increasingly specific demands of guests, it is essential to start with the design of your hotel spaces, guided not only by data, but also by the concrete needs of travelers. Neuroscience applied to design offers innovative tools for understanding how architecture influences the human beings, making it possible to develop environments that perfectly meet the needs of modern, sophisticated tourism.

Panel discussion with:

- Matteo Bianco: National Sales Director LAGO Spa
- Alessandro Muzzarelli: Managing Director MAD051
- Federica Sanchez: Architect and neuroscience researcher Lombardini22

Moderator: Thomas Parascandolo, Business Developer and Architect