Sports in the Digital Age: Transformation, Fan Engagement and Sports Tourism

The digital revolution has transformed the world of sports, improving fan engagement and the use of data for personalized experiences. The synergy between sports and sports tourism, the development of formats and events for fans during sporting events, help attract tourists and generate engagement. The talk explores the role of technology in this area and how it can support tourism destinations in terms of their ability to capture information, progressively improve the proposition and accessibility of the traveler experience, and impact on economic drivers.