Territorial tourism and portals: solutions for an integrated and harmonious data approach. The Truth Behind the Numbers

How to make institutional and territorial portals dynamic and attractive through mutual data exchange? What solutions make it possible to communicate to tourists an attractive territorial offer even for areas and periods less in demand by travelers?
In this panel, some of the leading experts in the field illustrate concrete solutions for the development of innovative and synergistic marketing to be developed through dialogue between national, regional and/or DMO-owned databases. 
On the panel, innovative strategies and practical initiatives that take an integrated and harmonious approach to data in order to ensure proper implementation of digital synergy and enable effective synchronized management of tourism resources.