The Truth of Experience: a new vision for cultural tourism

Daniele Valletta, CEO Treccani Esperienze, addresses the concept of Veritas in relation to the new needs of culture-related tourism.
What kind of visitor is the cultural tourist? What is he or she looking for in his or her travels, and what is the responsibility of operators in the sector towards him or her? Beginning with the proposal of a new definition of 'cultural experience,' an overview of possible responses to the market demand for authenticity will be offered: visitor-oriented itineraries, created in synergy with territories, capable of offering meaningful experiences of real perceived value.