Innovation and tradition in Tourism: the role of trade associations, successful entrepreneurs and start-ups
- Wednesday, October 9, 2024
- 15:25 - 16:25
- Memo
- TTG NEXT STARTUP ARENA - Hall A6
Building an innovative and effective tourism strategy is a complex challenge that requires a balance between innovation and tradition. This path involves facing rapid changes in the industry, influenced by trade associations, successful entrepreneurs and innovative start-ups. Trade associations drive change, providing support and guidance. Successful entrepreneurs bring experience and vision, while start-ups introduce fresh ideas and advanced technologies. We will discuss this at this event with representatives of these three categories, which are essential for a sustainable and competitive tourism future.