The virtuous circle of proximity marketing is good for tourism
- Thursday, October 10, 2024
- 10:40 - 11:00
- Memo
- TTG NEXT STARTUP ARENA - Hall A6
- Antonello Carlomagno Founder & CEO Wau73
- Deborah Terrin Marketing & Communication Consultant Wau73
Lead generation, DEM campaigns, and social or Google Ads are becoming more expensive and less effective. A change in approach is not just possible but necessary. Proximity marketing offers a virtuous cycle that brings you closer to the consumer and boosts loyalty.
Join Deborah Terrin, a tourism journalist and digital marketer, and Antonello Carlomagno, a full-stack developer, as we explore how proximity marketing can be a powerful tool in the tourism sector. We’ll discuss tourism case studies and the features of Foximity, a platform designed for proximity marketing. This session is ideal for those in hospitality or destination management.