"Generalist tourists": myth or reality? Comparing four vertical segments

The concept of the "generalist" tourist is outdated, if it was ever relevant. However, many operators still offer generic services that fail to meet the needs of growing market segments like families, seniors, Gen Z, Millennials, and health-focused travelers. These aren't just market niches; verticalization is the key strategy to seize new opportunities!

Four startups will debunk the myth of trying to sell "everything to everyone." The spotlight will be on ancillary services and B2B strategies, with a specific focus on the challenges suppliers face when shifting from a generalist to a targeted approach. This includes promoting inclusivity and understanding the economic impact of these travelers. Additionally, the discussion will highlight the crucial role of communities in enhancing the tourist experience.