The value proposition of ‘In Luce’ projects: culture and innovation for new destinations in Piedmont
- Friday, October 11, 2024
- 10:30 - 10:50
- Memo
- TTG NEXT STARTUP ARENA - Hall A6
The event will be attended by representatives of the Compagnia di San Paolo Foundation who will illustrate the innovative approach of the third phase of the ‘In Luce’ call for proposals and representatives of the five projects selected for the entrepreneurial development pathway by the Turin University Incubator. The enhancement of the rich cultural heritage and an innovative approach can transform some locations in Piedmont into excellent tourist destinations and new and fascinating travel and personal enrichment experiences. The Foundation will illustrate how it has facilitated this evolution and the protagonists of the projects will present the initiatives that will make places of extraordinary beauty and significance accessible and usable.
1. Itineraries of the Spirit, the Oropa Way between Biella and Canavese
2. Fortified Landscape, in the evolution of the historical relationship between Piedmont and France
3. Morena stories
4. Gothic Bormida
5. Landscape Storymovers - Storytelling and valorisation plan for Asti's wine-growing landscape