The new frontiers of hospitality: outdoor and aquatic experiences tailored to every need

Guests' well-being, rediscovery of nature, and enhancement of the local area are the three drivers driving the hospitality industry. With this in mind, the open-air segment is leading the way, and Human Company, with its Hu Openair brand, is the leader in this process. Guests are increasingly choosing facilities where they can rejuvenate body and mind, thanks to a range of services that meet diverse needs. Locations immersed in nature that enhance cultural, artistic and gastronomic excellence are increasingly in demand. These elements are reflected in the schedule of animations and activities for all ages, many of which take place in the villages' large water parks.