Vacations Under Pressure: The New Geography of Family Travel

A survey on the travel habits of families with young children prepared by RCS MediaGroup's Childhood Division, which is constantly in contact with this user group. The research analyzes significant aspects both with respect to habits and with respect to motivations capable of influencing families' choices: from the selection of places to the different ways of staying.
The expectations and desires of the target audience will be illustrated, moving from the classification of the main activities performed to the formulation of the perfect vacation. Another focus will be on the evaluation given to the design and atmosphere part of the different accommodations: colors, lighting, materials, styles...
And finally, the evaluation on the just ended vacation, which will open up new perspectives of work for operators, especially for the formulation and encouragement of family vacation products in the 2025 season.