How to lie with Maps? Orienting oneself among tourist maps - Cartographic truth and fiction in the contemporary context of tourism practices

The map lies! So teaches us the great classic How to lie with maps, published by Mark Monmonier in 1991. Decades of geographic studies have dismantled the mechanisms by which cartography “enacts” territory through the supposed veracity of its language. Tourist cartography, in particular, has often been taken as a polemical target for its special way of selecting, emphasizing, and sweetening information and of being, therefore, itself fictional or, worse, lying.
However, in a digital context dominated by forms of ego-mapping, in which cartography is generated directly by the user in a personalized manner and according to momentary needs, is there a productive way to look at tourist maps beyond the truth/fiction pair? In an era where the map revolves around the user, thus transforming from image to active practice, what roles does cartography take on in tourism experiences, in its digital but also analog version? If maps are not exclusively tools aimed at a “true” representation of the area being visited, what other, equally fundamental functions do they play? 
The talk will offer a series of concrete examples (drawn from the worlds of advertising, graphic design for tourism, journalism, cartographic storytelling, and the visitor experience) that aim to illustrate how cartography today takes on a plural and constructive role in the imagination, aesthetics, and practice of tourism, beyond its merely orientational value aimed at wayfinding. 
In this sense, the cultural gaze of geography today suggests not only a critical awareness of cartography, but also an openness to creative and experimental possibilities of thinking and designing innovative tourism cartographies.