Digitized beach establishments: where does the industry stand? Truths about the 2024 season in data from the National Observatory Spiagge.it

Spiagge.it previews beach digitization data for the 2024 beach season at InOut, examining bookings, customer volumes, average spend and booking windows, comparing the data with 2023. A regional focus delves into performance by area, considering constant and variable perimeter changes. The 2024, 2023 and 2022 seasons are compared, outlining the identikit of the typical customer by age, geographic origin and booking habits.
The analysis explores the differences between Italian and foreign tourists, the evolution of prices since 2022, and the progress in the digitization of beach establishments. The objective of the appointment is to provide strategic insight to support digital sector development strategies.