Laura Rolle
Professor and expert in consumer trends, innovation and semiotics applied to branding
She specializes in socio-semiotics applied to branding, innovation and forecasting of emerging consumption patterns; she has been a consultant to entities, agencies and companies in a variety of product sectors for over 25 years. She is co-founder of Blue Eggs, the first international company specializing in the decoding and application of Deep Trend™ to design innovation of territories, products and services. She conceived Semiotic Strategic Design™, an advanced semiotic analysis methodology to govern brand strategies by anticipating the future market.
A trainer and speaker at international conferences and master's degrees, she teaches Semiotics of Advertising at the University of Turin and Semiotics for Design at IAAD, The Italian University for Design.
She is the author of the book “Semiotics in Practice. Tools for Governing Brand Strategies.”
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Professor and expert in consumer trends, innovation and semiotics applied to branding