Europe and Local Identities. European programs and funding for the enhancement of places, art and people

The panel aims to provide the necessary tools to learn about the dynamics of international markets and implement the right marketing strategies and actions for the enhancement of cultural and artistic heritage by stimulating processes of innovation in tourism services. During the appointment, the basic tools for effective communication of cultural and artistic heritage will be indicated, aiming to stimulate the creation of new products that, with the support of art therapy, have among their objectives the improvement of the psycho-physical well-being of the traveler. An in-depth look at EU programming 2021-2027 and the main European funding programs with special reference to the art tourism and cultural heritage enhancement sector is planned.