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It is true that consumers demand greater sustainability and inclusion, but it is also true that they demand first and foremost sincerity and transparency.
If communication can be useful in speeding up the process of adapting to customer demands, it is therefore important that, within companies, structures, projects and management move in the same direction, so as to gain a trusted and reliable reputation.
Concepts such as inclusion and sustainability are issues that will be with us in the coming years as well, profoundly changing society and consumer expectations of companies (all of them) and brands. It will then be necessary for companies to properly curate their image and reputation, and for brands to be able to dialogue with consumers through the right content and the most appropriate languages.
But how to move from words to design? The case of an inclusive suite in the heart of the Dolomites as an example to draw inspiration and move toward forms of space design and communication as much as possible in line with guests' sensibilities.

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