Marketing&Sales

Marketing&Sales

09 OCTOBER  |  11:00 - 12:00 Ravezzi 2 Room - South Hall

Artificial Intelligence and Hotel Rates: Let's Tell It Plainly

Speaker

Tina Ingaldi
Sales Manager MyForecast RMS

Susanna Saitta
Ph.D student - Data Scientist MyForecast RMS 

Marketing&Sales

09 OCTOBER  |  11:00 - 12:00 Diotallevi 1 Room - South Hall

Price Doesn't Sell. A Practical Guide to Quality Sales Through Value Pricing.

Speaker

Federica Montanari
Revenue Coach & Ceo di youRevenyou

Marketing&Sales

09 OCTOBER  |  11:00 - 12:00 Poolwide Arena - Pav. B2

Total Outdoor: toward the re-creation of the real. Data from hospitality en plein air and the new balance between aquatic, natural and indoor environments

Speaker

Ferruccio Alessandria
Assopiscine President

Alberto Granzotto
National President FAITA-Federcamping

Zaira Magliozzi
Moderator | Art&Travel Storyteller, Author, Content Creator

Alessandro Massimo Nucara
Director-General of Federalberghi

Marketing&Sales

09 OCTOBER  |  11:00 - 12:00 BeActive Arena - Pav. C4

Wine Marketing for Active Tourism, between wineries and restaurants along active tourism routes

Speaker

Giovanni Di Tomaso
Lecturer, researcher, author and consultant

Marketing&Sales

09 OCTOBER  |  11:00 - 12:00 Book&Go Arena - West Pools A2/C2

Lonely Planet and destination storytelling: from guidebooks to social media

Speaker

Pietro Contaldo
IgersItalia President

Denis Falconieri
Lonely Planet author

Marketing&Sales

09 OCTOBER  |  11:30 - 12:30 Diotallevi 2 Room - South Hall

From Data to Portfolio! Find out how and which environments to monitor to monetise your accommodation

Speaker

Davide Visentin
CEO and Co-Founder of DIGITALIANLAB

Marketing&Sales

09 OCTOBER  |  11:30 - 12:30 Tiglio 2 Room - Hall A6

How to sell better and earn more from your hotel rooms

Speaker

Damiano De Marchi
Professor of Tourism Marketing at the Ca' Foscari University of Venice and Project Manager for the Venice Foundation World Capital of Sustainabilitỳ

Giovanni Derosas
CEO e founder HRM Consulting

Martina Manescalchi
Consultant, trainer and university lecturer

Marketing&Sales

09 OCTOBER  |  12:00 - 13:00 Diotallevi 1 Room - South Hall

Self Control: the 3 Cs for Selling Better. How to make the link between revenue and marketing inseparable.

Speaker

Elisa Marano
Marketing Strategist & Business Coach

Giusy Palio
Revenue Manager & Sales Strategist

Marketing&Sales

09 OCTOBER  |  12:00 - 13:00 Noce Room - Hall A6

AI for Hospitality: from theory to practice

Speaker

Armando Travaglini
Author, Consultant and Trainer Digital Tourism Marketing

Marketing&Sales

09 OCTOBER  |  12:10 - 13:10 Global Village Arena - Pav. A2

Evolving ecosystems and the impact of Augmented Humanity

Speaker

Giada Susca
People Experience | Innovation & Development (People, Businesses, Territories, Communities)

Marketing&Sales

09 OCTOBER  |  13:20 - 14:20 Global Village Arena - Pav. A2

From Offline to Online: A Practical Path to Digitizing Your Travel Agency

Speaker

Raffaello Luly
Founder of Semplicissimo Digital Transformation Company

Marketing&Sales

09 OCTOBER  |  14:00 - 15:00 Noce Room - Hall A6

The truth about AI: how technology can improve your productivity

Speaker

Alessandro Mazzù
Consultant, trainer, writer, content creator

Marketing&Sales

09 OCTOBER  |  14:00 - 15:00 Tiglio Room - West Hall

Solving Fragmentation in the Travel Industry

Speaker

Adriano Apicella
CEO WTG

Paola De Filippo
General Manager Sabre

Paola Olivari
Moderator | Journalist

Alfredo Pezzani
Chief Business Officer, ACI blueteam

Sara Prontera
Marketing Director Nicolaus Tour

Marketing&Sales

09 OCTOBER  |  14:30 - 15:30 BeActive Arena - Pav. C4

Podcasts and video-podcasts for an active tourism. Tools for true, independent and low-cost stories

Speaker

Francesca Ferrara
News Content Design Expert

Marketing&Sales

09 OCTOBER  |  15:30 - 16:00 Tiglio Room - West Hall

Free to travel with Intercity

Speaker

Massimo Formichella
Commercial & Sales Manager Intercity and Crossborder Trenitalia

Marketing&Sales

09 OCTOBER  |  15:40 - 16:40 Global Village Arena - Pav. A2

Are we to believe the statistics on tourism?

Speaker

Emilio Becheri
Creator and coordinator of the “Italian Tourism Report” from the first edition 1984

Gavino Maresu
Former professor of Tourism Business and Event Management, University of Genoa

Nicoletta Martelletto
Moderator | Journalist, President Italian Travel Press

Maria Teresa Santoro
Istat chief technologist, head of tourism statistics unit DCAT

Marketing&Sales

09 OCTOBER  |  16:00 - 16:30 Tiglio Room - West Hall

With the Regional to Italy's Most Beautiful Villages: a journey through history and beauty. Presentation of the exclusive new edition of the travel book Borghi

Speaker

Fiorello Primi
Presidente of Borghi più belli d’Italia

Ermanno Russo
Trenitalia Regional Revenue Development Manager

Marketing&Sales

09 OCTOBER  |  16:30 - 17:30 Diotallevi 2 Room - South Hall

Innovation and Opportunities in Experiential Sports Tourism: Strategies and Partnerships with Decathlon

Speaker

Angela Maceri
Sales Admin Manager B2B Decathlon

Marketing&Sales

10 OCTOBER  |  10:00 - 11:00 Diotallevi 2 Room - South Hall

Strategies for Coping with Demand Reduction while Remaining Competitive in the Vuca Market

Speaker

Vittorio Dionisi
Founder & CEO InsightUp

Alessandro Scopelliti
Machine Learning Engineer

Marketing&Sales

10 OCTOBER  |  10:00 - 11:00 Diotallevi 1 Room - South Hall

Revenue without cost: a Ferrari with pedals! PROFIT MANAGEMENT: how to implement it to turn KPIs into business growth levers

Speaker

Eleonora Tagliatti
Profit Manager & Cost Analyst

Marketing&Sales

10 OCTOBER  |  11:00 - 12:00 Diotallevi 2 Room - South Hall

Gitav case study: how to leverage big data for competitive advantage

Speaker

Vittorio Dionisi
Founder & CEO InsightUp

Alessandro Scopelliti
Machine Learning Engineer

Marketing&Sales

10 OCTOBER  |  11:00 - 12:00 Italy Arena - Pav. A7

Communicate with the guest to provide a true and memorable experience

Speaker

Patrizia Menchiari
Relationship marketing and guest experience expert

Marketing&Sales

10 OCTOBER  |  11:30 - 12:30 Diotallevi 1 Room - South Hall

Tell me what data you analyze and I'll tell you what kind of hotelier you are. A practical guide for hoteliers looking for a change of pace (and results)

Speaker

Marzia Baislak
Marketing Manager and Co-Founder Qualitando

Tina Ingaldi
Sales Manager MyForecast RMS

Davide Visentin
CEO and Co-Founder of DIGITALIANLAB

Marketing&Sales

10 OCTOBER  |  12:00 - 13:00 Noce Room - Hall A6

I am Mia; come learn about My story and My rebirth in the world of travel with Euphemia

Speaker

Ezio Barroero
President Lab Travel

Giulia Barroero
CEO Lab Travel

Roberto Gentile
Moderator | Columnist on tourism matters, retail expert, community manager, head-hunter

Michele Zucchi
CEO Euphemia Personal Voyager

Marketing&Sales

10 OCTOBER  |  12:00 - 13:00 Ravezzi 2 Room - South Hall

GIST FOOD AWARD 2024

Speaker

Elena Bianco
GIST Travel Food Award President 2024

Sabrina Talarico
GIST President - Gruppo Italiano Stampa Turistica

Marketing&Sales

10 OCTOBER  |  12:10 - 13:10 Poolwide Arena - Pav. B2

But am I sustainable and inclusive? The truth for designing and communicating in the Hospitality world today: in hotels, wellness centers and spas

Speaker

Stefano Pediconi
Hotel Stylist, artist and “ideas dealer”

Andrea Zanini Vallin
Editor and Editor-in-Chief of Wellness Design

Marketing&Sales

10 OCTOBER  |  13:20 - 14:20 Open Air Arena - Pav. D5

Roadmap of the new tourism: the truth at the time of social media

Speaker

Alessandra Falcone
Development Manager and Social Media Strategist Social Plus

Marketing&Sales

10 OCTOBER  |  13:30 - 14:30 Room Tiglio 1 - Hall A6

Speaker

Maria Annunziata Giaconia
Head of Trenitalia's Regional Business and Intermodal Development Department

Domenico Scida
Business Director Intercity Trenitalia

Marketing&Sales

10 OCTOBER  |  14:30 - 15:30 Global Village Arena - Pav. A2

Business Travel and Corporate Mobility: data security and personalization in the age of transparency and truthfulness

Speaker

Rosemarie Caglia
Moderator | CEO Travel for business

William Gandolfi
AB Group Travel&Global Mobility Manager

Rosa Guerra
BCD Travel Italy Director Program Manager

Roberta Larentis
Customer Success Partner SAP Concur

Cecilia Pantaleo
Country Manager AirPlus International Italia

Laura Spatola
Head of Sales NBT

Marketing&Sales

10 OCTOBER  |  14:30 - 15:30 Italy Arena - Pav. A7

Power and leadership: all (or almost) the truth

Speaker

Luca Baiguini
Professor of People Management and Organization at the School of Management of the Polytechnic University of Milan.

Marketing&Sales

10 OCTOBER  |  15:30 - 16:30 Diotallevi 1 Room - South Hall

Brand Marketing and Artificial Intelligence. Three practical tools to automate your communication without losing Human Touch and authentic relationships with your customers

Speaker

Elisa Marano
Marketing Strategist & Business Coach

Federica Montanari
Revenue Coach & Ceo di youRevenyou

Marketing&Sales

10 OCTOBER  |  15:30 - 17:30 Diotallevi 2 Room - South Hall

Travel Agencies: Miracles in Court

Speaker

Alessandra Corrado
University Researcher, Attorney at Law

Giusy Fiscella
Legal Affairs Manager at I4T – Insurance Travel and S4T – Service for Travel

Francesco Morandi
University Professor, Attorney at Law

Nicola Soldati
University Professor, Attorney at Law

Simone Vernizzi
University Professor, Attorney at Law

Marketing&Sales

10 OCTOBER  |  15:40 - 16:40 Design Arena - Pav. D3

The social profiles of tour operators and tourism promotion boards: who really owns them?

Speaker

Jacopo Franchi
Social media manager and scholar of new digital media

Marketing&Sales

11 OCTOBER  |  12:10 - 13:10 Design Arena - Pav. D3

The Truth of Data: Mr PRENO Observatory as a Compass for Accommodation Facilities

Speaker

Marco Baroni
CEO & Co-Founder TITANKA! Spa

Marketing&Sales

11 OCTOBER  |  12:10 - 13:10 BeActive Arena - Pav. C4

Pro-active vacations: the F.R.A.M.S. approach and the five dimensions of building a true remise-en-forme product

Speaker

Paola Rizzitelli
Wellness Economy Strategist, Consultant and Writer