How to sell better and earn more from your hotel rooms

The event will focus on the presentation of the book Come vendere meglio e guadagnare di più dalle camere del tuo hotel [Franco Angeli, 2024]; the speakers - among whom the author will be present - will address the issues addressed in the book, which is aimed at hoteliers and hospitality operators and proposes a pragmatic approach to optimise room sales and maximise the value of products and services. From the first contact with the guest to the loyalty process, the evolutionary dynamics of hotel sales will be explored, comparing the present and the past and analysing possible future scenarios. The final objective is to provide insights and inspiration to implement strategies that can be applied to accommodation facilities.