Strategies for Coping with Demand Reduction while Remaining Competitive in the Vuca Market

In today's tourism environment of volatility, uncertainty, complexity and ambiguity (VUCA), accommodations must adapt quickly to remain competitive. This talk provides an overview of how to use business intelligence, sentiment analysis, competitive analysis, and pricing analysis tools to address reduced demand in the Mare Italia sector. We will share practical strategies to monitor market changes, optimize rates and improve online visibility, ensuring a greater ability to attract and retain customers, even in times of uncertainty.