Gitav case study: how to leverage big data for competitive advantage

Gitav, which has been operating for years in the hospitality sector with 6 Resorts and 8 Hotels between Tuscany, Lazio and Veneto, integrated its internal analyses with an evolved sentiment analysis. As part of the strategic choices on the project, listening to its Clientele and beyond, allowed it to identify opportunities for improvement in the different accommodation facilities. The comparison of qualitative assessments and data, allowed to confirm or modify the investment plan in order to strategically reposition and improve its competitive ability. This speech illustrates the benefits of data-driven decisions to turn market challenges and areas for improvement into opportunities and to deliver higher service quality and future profitability.