The revolution is accomplished! Trenitalia tells, for the first time, the birth of the new brand for the regional segment, serving commuters and tourists. The new brand identity is supported by the all-new outfit, which will cover the entire fleet. The revolution in service and imagery will turn into the revolution in people's behavior, the protagonists of a true manifesto made into a film.

The evolution of Trenitalia's Intercity brand image and identity and the novelties in terms of commercial offerings aimed at the main market targets are the topics that will be addressed in this panel, focusing on tourism and sustainable mobility. Specifically, the conference will illustrate the new Intercity brand with the new liveries that will characterize Intercity trains in the coming years and the novelty of the Intercity hybrid train for a new travel experience along the Ionian coast.