Innovation and Opportunities in Experiential Sports Tourism: Strategies and Partnerships with Decathlon

Experiential sports tourism is the focus of this panel, with an analysis of the opportunities for tour operators to adapt to the growing market. The speaker will illustrate how to customise sports offers, promote sustainable tourism and organise events, also in collaboration with Decathlon. Key themes of the sector will be addressed, providing practical tools to innovate and respond to the needs of modern travellers, oriented towards authentic experiences, wellness and outdoor activities. The aim is to support tourist facilities in improving their offer and competing effectively in an evolving market.