Roadmap of the new tourism: the truth at the time of social media

Tourists' habits are shaping new behavioural paradigms.
The impact of social content is fundamental in the selection of a destination or a specific accommodation facility: 97% of tourists share their travel experiences, 89% book their holidays following suggestions posted by friends and influencers.
Nothing is left to chance anymore, every piece of information is verified in advance, otherwise the tourist's expectations will be frustrated and he will share his disappointment in real time.
During the talk, the role of accommodation facilities in the light of this new behavioural pattern will be examined, analysing how the truth can impact on users. A roadmap to follow in order to influence one's customers' choices on social channels will also be identified.