Solving Fragmentation in the Travel Industry

This panel will delve into the growing challenge of content fragmentation within the travel industry, focusing on its impact on travel operations, customer experience, and evolving distribution models. With the rise of low-cost airlines, NDC standards, and different booking platforms complicating service delivery and pricing strategies, industry leaders will explore solutions to streamline content integration and improve efficiency. The discussion will highlight how technological innovations, from artificial intelligence-based marketing tools to multi-source aggregation tools, are being used to address these challenges. Panelists include Paola De Filippo (Sabre Italy), Adriano Apicella (Welcome Travel Group), Alfredo Pezzani (ACI Blueteam) and Sara Prontera (Nicolaus Tour), moderated by Paola Olivari.