Pro-active vacations: the F.R.A.M.S. approach and the five dimensions of building a true remise-en-forme product

In order for guests to experience an engaging stay in which they regain mental and physical fitness, it is crucial to stimulate guest pro-activity and awareness through targeted communication and staff training.
How? This talk will explain the F.R.A.M.S. method, a useful guide to activate effects and benefits of an “active” proposal based on the 5 dimensions of human experience: Physical, Relational, Environmental, Mental and Spiritual. Suggestions will be given on how to involve the guest in the personalized design of a tailor-made stay and how to make him/her a protagonist in the co-creation of his/her multidimensional remise-en-forme. Without the risk of false promises, it will be possible to become a reference point for a public increasingly interested in truly authentic and meaningful vacations.