Artificial intelligence between myth and reality

Artificial intelligence is revolutionizing organized tourism, offering new opportunities to improve operational efficiency and personalize the traveler experience. This talk will explore how AI can optimize travel planning, automate customer service, and predict market trends. Through case studies and innovative solutions, we will explore how emerging technologies can transform travel agencies and tour operators, creating more engaging and sustainable experiences for customers. The goal is to provide practical insight into the applications of AI, helping industry professionals navigate and make the most of this technological revolution.