Authentic Sustainability: Incoming to Italy between Truth and Innovation
- Thursday, October 10, 2024
- 16:50 - 18:00
- Memo
- Italy Arena - Pav. A7
- Gianluca Atzeri Founder of Hubcore.ai
- Edoardo Colombo Moderator | Turismi.ai President and Turismo Italiae President
- Tullia Caballero Ceo & Founder S-Cape Travel Italy and Founder Business Network ActiveItaly
- Tim Fairhurst Director General ETOA
- Óscar Fernández Head of Communications Civitatis
- Milena Nikolova Expert in Human Behavior & Travel Sustainability, Co-Founder at BehaviorSMART
Incoming tourism in Italy is often influenced by misperceptions and fake news that cloud the reality of sustainability in the sector. This talk aims to dispel myths and fake news, offering an authentic overview of sustainable practices adopted in Italian tourism. Through concrete and innovative examples, effective strategies to promote conscious and responsible tourism will be illustrated. The aim is to provide operators in the sector with tools and knowledge to stand out in a competitive market, enhancing Italy as a sustainable and genuine destination.
The event will be held in English.