Carlotta Ferrari

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From 9th to 11th of October 2024
Italy - Rimini Exhibition Centre

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Director of Italian Convention Bureau

45 years old, graduated in Political Science at the University of Florence (Italy).
After an exciting career in the event organization as marketing director of an important Italian DMC and in the hospitality industry, Carlotta Ferrari became the director of Firenze Convention Bureau in 2010. In a short time she started a new destination marketing strategy and transformed a mainly public company with few private members - as Firenze Convention Bureau was- into a private consortium with about 300 private members, prestigious local sponsors and the strong economic and political support of public institutions.
In 2015 Carlotta launched a new division at the CB, totally dedicate to the Destination Wedding Industry: Tuscany for Wedding, which is still the most important Italian case history in this sector.
In 2017 finally she launched Destination Florence, the project dedicated to leisure, transforming the CB in a CVB with the rebranding of the company: destination Florence convention & visitors bureau.
From March 2013 to March 2017 Carlotta was Vice president of Federcongressi&eventi, the Italian association of public and private companies and professionals working in the meeting industry, proposed to represent the Italian MICE sector on international level and create stable relationships with public institutions and European and International associations. In this context, Carlotta, together with other national tourist associations, gave life to the Italia Convention Bureau in the form of a private network of companies, responsible for coordinating and promoting Italian meetings and events offer.

Now she is the President of the Italia Convention Bureau, the company officially recognized by the Italian tourism board with over 120 members representing 3500 Italian mice suppliers.
In March 2022, Carlotta has been re-elected in the board of Federcongressi&eventi as Representative of all the Italian Destinations and Congress Venues. In 2022, Carlotta won the very prestigious Paul Flackett IMEX Academy Awards.