Tourism Goal 2035: Moment of truth and new challenges. Climate, migration, and adaptation strategies

In its most recent Bulletin, Bankitalia attributes Tourism as the country's main growth driver, having exhausted the boost from the Superbonus.

Despite commonplaces and sometimes driven views, global megatrends now clearly emerge and begin to foreshadow the competitive scenario in which the sector will be called upon to develop.

Let's try to measure ourselves on a time horizon projected to 2030 and 2035, where enormous changes are destined to intervene on such basic elements for the sector as the wealth produced by the world's major economies, the stability and security of Country Systems, and the planet's climate order.

How is Tourism, which is heavily dependent on sustainability for its development, preparing itself? What degree of awareness are businesses demonstrating and what are the most accredited trends? What tools are available to businesses and professionals to react proactively to changing scenarios? What positive experiences are emerging from local areas and institutions that can be taken as examples for further development?

OPENING OF THE PROCEEDINGS.
Carlo Sangalli, President of Confcommercio-Imprese per l'Italia

INTRODUCTORY REPORT
HORIZON 2030 AND 2035: New scenarios for Tourism between climate change and migration
Andrea Giuricin, Economist, Associate Professor Milan Bicocca University

FROM THE MACRO TO THE MICRO
HOW CHANGES IMPACT DESTINATIONS AND BUSINESSES: available tools and possible operational strategies
Flavia Coccia, Destination Manager and Vice President ASSIDEMA Italian Destination Managers Association
Nora Annesi, Researcher at the Scuola Superiore Sant'Anna of Pisa, Institute of Managemen, Sustainability Management Laboratory

THE WORD TO THE TERRITORIES
INSTITUTIONS AND BUSINESSES TO DISCUSS CONFCOMMERCIO STRATEGIES
Round table discussion
Daniele Gatti, CEO of Holiday Family Village - Porto Sant'Elpidio

MODERATOR
Marcello Zacchè, Economy editor-in-chief of Il Giornale