Data don't lie: instructions for building authentic tourism with real data - Italy Digital Destination Award 2024 - Ninth Edition
- Wednesday, October 9, 2024
- 15:40 - 16:40
- Memo
- Italy Arena - Pav. A7
- Mirko Lalli CEO & Founder, The Data Appeal Company and Vice President Turismi.ai, Italian Hospitality Association
- Mario Romanelli Sales Director Italy, The Data Appeal Company
Never more than today, in a tourism scenario dominated by personal opinions, fake news and fake reviews, what matters is data. Analyzed in real time, they provide an objective basis for understanding and anticipating market trends, help overcome preconceptions and uncover surprising truths about traveler behavior.
This event will discuss how the right data-driven approach helps create a tourism industry that is more efficient, transparent and geared to the real needs of travelers.
Among the topics addressed:
- How to make informed decisions to manage your budget
- Leveraging insights to build effective marketing campaigns
- Analyzing market trends to foster more sustainable scenarios
During the speech, the exclusive report on the state of Italian tourism "Italia Destinazione Digitale 2024" will be presented and the eponymous award will be given to the Italian destinations and regions with the best online performance.