Creating and marketing experiences: how to empower destinations and revitalize tourism landscapes

The transformative potential of digital technologies and creative experiences is rewriting the future of local tourism.

How can destinations be enabled to offer new experiences that combine tradition and innovation? Through experience design and creative productions such as cinema, literature, and gaming, it's possible to innovate the tourism landscape, creating unique travel motivations and entertainment, implementing new destination strategies to unlock the untapped potential of lesser-known destinations, and stimulate a positive social impact on rural areas. Six startups will discuss how crafting and selling experiences can revitalize local communities and attract new generations of travelers and locals.