Chiara Minì
CEO Sicilyland
Tourist guide, GAE (Environmental Hiking Guide), architect, and cyclist, has explored various forms of love for the bike. She pedaled countless kilometers, often to exhaustion, and transformed her passion into her daily work by founding Social Bike Palermo, a hub for cycling tourism culture in Palermo. Co-founder of Ugo Innovation, she aims to become a specialized tour operator in two-wheeled experiences, handling route planning, supplier and customer communication, and tourist guidance. Focused on sustainable mobility, she plans and coordinates routes and rental activities to promote cycling tourism. The association, promoting the territory through various activities, maintains an entrepreneurial spirit, collaborating with local entities and authorities like CoopCulture, Civita Sicilia, and Friends of the Museums. At the 2022 Sicilyland Foundation, Tour NATO operators aim to promote and enhance the region with tourism packages focused on sports and experiential sectors, showing a particular interest in applying gamification techniques to the perception of historical and artistic heritage.cal and artistic heritage.
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